6 Ways To Winterize Your Mobile Food Truck
As leaves start to change colors and the temperature drops, many food truck owners begin to worry about how they will make it through the winter season. Winter can be a particularly challenging time for food truck businesses. Yet, you can make it through to warmer weather with careful planning and execution.
You can do several things to make sure your business remains successful during this time. In this blog post, we will explore some of the best tips from professional food truck builders for surviving winter as a mobile food truck owner.
Consider Catering For Events
One way to ensure a consistent income during the winter is to cater for events. This could include corporate functions, private parties, and even weddings. When searching for catering gigs, be sure to look for indoor ones. This will help you avoid dealing with any weather-related issues.
Another great option is holiday-themed events. Many people love to have festive parties during this time of year, so catering for these can be very lucrative. Be sure to have some holiday-themed menu items and decorations to get into the spirit!
Get Social Media Savvy
In today’s day and age, social media is more important than ever. Make sure you use all of the platforms available to reach your target market. This is a great way to let people know about any specials or events you may be catering to.
It’s also good to use social media to build relationships with other local businesses. This can help you cross-promote and potentially get some new customers.
Winterize Your Menu
When the weather gets colder, people crave heartier, comfort foods. This is your chance to get creative with your menu and develop some new, winter-themed dishes. Soups are always a popular option during this time of year. If you don’t already have soup on your menu, now is the time to add one!
Other great winter dishes include stews, casseroles, and chili. Don’t forget about dessert! This is the perfect time to try some rich, decadent desserts that will hit the spot.
Prepare Your Vehicle For The Cold
Make sure your mobile food truck is in great condition before the cold weather hits. This includes having the proper tires for winter driving and ensuring all of your fluids are topped off.
You will also want to ensure that your heating system is working properly. The last thing you want is to be stuck in a cold truck!
If you have any windows, be sure to seal them up tightly. This will help keep the heat in and the cold out.
Develop Partnerships With Local Businesses
One way to help generate business during the winter is to develop partnerships with local businesses. This could include teaming up with a nearby coffee shop or working with a delivery service.
This will help you reach new customers and lead to some great cross-promotional opportunities.
Be Prepared For Slow Days
Even with all of these tips, there will still be some slow days during the winter. It’s important to be prepared for this and have a plan.
One way to do this is to have some “backup” menu items that you can make if you don’t sell a lot of food. This could include things like sandwiches or salads. You may also consider offering discounts or promotions during these slower periods. This can help you attract new customers and boost sales.
Don’t Put Your Business On Ice. Leave The Job To Us!
Are you nervous about facing winter inside your food truck? We’ll take the challenge for you. At Trailer King Builder, we are food truck builder specialists willing to bring your mobile kitchen ideas to life.
Our trailers are 7 ½ feet tall, giving you enough space to prepare many different meals. This is perfect if you plan to vary your menu or offer a catering service. We successfully adapt to every health department’s requirements to make your experience better and safer. If you want to make some upgrades on your vehicle, we also have food truck repair services available!